InGrey Strategy


“The grey is where strategy begins.”

At InGrey Strategy, we operate where the clarity is hardest to find — between ambiguity and action, creativity and commerce.

Based in New York, our consulting practice bridges design thinking and business strategy to help organizations navigate uncertainty and chart bold, sustainable paths forward. We specialize in design strategy and business consulting, delivering clear, creative solutions for complex decisions.

In the grey, we don’t just find answers — We Shape Direction.


 info@ingreystrategy.com
 ingrey.co


01.


Health A+
Adapting the concierge medicine model in Taiwan
Published, CareLab The New School

Grey Kao

2025

“Healthy is Wealthy.”

In response to Taiwan’s aging society, Health A+ (Health Across) is a proactive family healthcare platform designed to transform how families manage their health. It connects young adults with their aging parents through a shared, user-friendly app that makes health a family affair. With wearable health tracking, smart doctor matching, and a fun rewards system, Health A+ motivates daily healthy habits. Its Family View feature and partnerships with insurers and pharma companies weave a supportive network that fits seamlessly with Taiwan’s Long-term Care policies and national health records. Unlike scattered health apps or hospital-focused telemedicine, Health A+ puts families first, rewarding prevention with insurer-backed incentives and real-time health insights.

Guided by a “Healthy is Wealthy” mindset, it encourages families to invest in well-being, cutting future healthcare costs while building a culture of wellness. Through strong partnerships and cutting-edge tech, Health A+ reimagines healthcare as a connected, forward-thinking journey, leading the way in Taiwan’s booming telehealth scene and delivering lasting health benefits for families.





02.


Mobile Pantoh: Grab A Seat

Pull Up A Chair, Anywhere
Supported by Youth Development Administration, Ministry of Education, Taiwan
Happy Matters
2025

“Culture As Site.”

Grab a Seat is a transnational cultural exchange project that merges Taiwan’s traditional Pantoh (outdoor banquet) culture with contemporary art, design,and place-making practices.By combining Taiwan’s approach to public space with the American moving truck culture, the project transforms mobile spaces into platforms for two-wayinteraction and dialogue.

Through the format of Grab a Seat, a mobile pantoh project, exhibitions and performances are set up in public spaces across New York City. Local artists, designers, and community members are invited to co-create and participate, fostering cultural innovation and international collaboration.





03.


Uncovering: The Fourth Decade

From Legacy to LEO

NASA + PARSONS

2024

Through the Strategic Design Project conducted by MSSDM students at Parsons School of Design, we collaborated with NASA on a aimed at reimagining how the International Space Station (ISS) communicates its legacy and future relevance as it nears decommissioning in 2030. The challenge centered on how the ISS could extend its cultural, scientific, and diplomatic influence into the emerging “New LEO”— a commercialized, collaborative, and inclusive ecosystem in low Earth orbit.

Through interviews with NASA personnel, stakeholder mapping, and speculative design, our team identified three core threads of ISS’s legacy: accumulated knowledge, its guiding role in human space presence, and its position as a precedent for future endeavors. We developed prototypes such as NEO, a future-facing community model rooted in values of exploration, innovation, and equity. This project aimed to ensure the ISS continues to inspire and shape the evolving space narrative—anchored in the ethics of global commons and collective progress.





04.


PHYTO: XX

Hybrid:  Phytoremediation of Contaminated Farmland

Honorable Mention, Songshan Cultural and Creative Park, Curatorial Generation 7th

Grey Kao, Xiu Chen

2018

In ChangHua, Taiwan, the agricultural landscape has suffered from heavy metal pollution under the process of industrialization, and grain-producing agricultural land has been repeatedly put on the white card of being sentenced to death. Therefore, the urgency of land restoration is even more critical. Based on the transition period for the relocation of the farmland factories, this project took the landscape benefit as the starting point for the research and design of the potential restoration of heavy metal polluted land, and looked at the potential for development of the biomass industry as the added value output.

The purpose is to create a bottom-up flexible portfolio design, using the remediation plan of the small farmer model management project in a free economy. This project aimed to start with the well-being of farmers and provide a set of remediation solutions with commercial profit and various added values to solve the problem of agricultural land pollution.